Our Aim
To create a legacy of value system, Artisans and to create Comfortable, Crafty and functional Indian Maternity wear which are affordable at competitive price.
Aujjessa or “Ojas” in Sanskrit means which grows, which has strong power within. Our Brand slogan is “Stitching Dreams into Reality” We are a woman wear brand, started out of a passion to build a brand which will not only be based on exploring creativity out of traditional crafts of India but also to work on humanitarians ground to provide employment to underprivileged artisans.
We offer a collection of Indian and western wear, which can create outstanding fashion statement as well as social status. With our creativity and an eye for fashion detailing, we always strive to introduce more fashionable and appealing attires in our collection from time.
Aujjessa was established in 2015 by Aishwarya Priyadarshini
Aujjessa or “Women of Victory” was established in the year 2015 by Aishwarya Priyadarshini who is a Design alumnus of APJ School of Design with MBA in Marketing. She started this Brand with the mission to fulfil the aspiration and dreams of artisans engaged in Hand made Apparels. Her dedication and hard work led her to take this brand as a success story and recognized in the list of temple of Education. Aujjessa has been incubated at Indian Institute of Management, Bangalore and Indian School of Business, Mohali.
Aujjessa later was co-joined by Vikram Ghai who is an Electronics Engineer and has worked with Multinationals Telecom Companies. Having Tech-edge along with Design Background of our Founders helped our Venture to scale and the Venture is the proud receiver of many awards and accreditations.
Made In India
We ensure to offer a collection of Made in India with quality products by employing under privileged artisans, which can create outstanding fashion statement as well as social status. With our creativity and an eye for fashion detailing, we always strive to introduce more fashionable and appealing attires in our collection from time to time. With time Brand has emerged itself into Maternity wear. We proudly position ourselves as "Crafty Maternity wear Brand for Modern Mama".
How we do it
We started this brand by crafting Sarees derived from Crafts from Kolkata with Kantha work, Parsi embroidery and Rabari work from Kuch. Later added Zardosi work from Agra, Bareilly and Delhi. Chanderis and Silks from Maheshwar, Pochampally and Banaras, Hand Block prints from Jaipur, Kalamkari from Hyderabad.
We used these traditional needles and woven arts and tried to convert them into other categories to give the brand a more contemporary look to meet today’s demand by introducing Kurta's, Kurta Sets, Loungewear by using imprints of these beautifully handcrafted arts from lanes of Bagru and Sanganer. Right now our major focus is on Maternity wear including Maternity Dresses, Maternity Kurtas, Maternity Kurta Set, Maternity Kaftans and many more.
